Yo. I'm Sri.
Profile
I’m a graphic designer, writer, and filmmaker based in Bengaluru. Originally from Kerala and born in Abu Dhabi, my work blends cultural nuance with clarity, often guided by storytelling and observation. I’ve spent the past decade designing identities, shaping narratives, and finding rhythm in everyday moments.
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Design isn’t just a profession to me. It’s a way of thinking.
My approach is deliberate, idea-driven, and rooted in research. I believe aesthetics should follow intent, and trends should serve meaning, not replace it.
Experience
I’ve worked independently and as part of teams across branding, digital advertising, visual storytelling, and teaching. For nearly 8 years, I led projects end-to-end, pitched campaigns, built identities, and mentored junior designers. I’ve also taught communication design, running courses on graphic design fundamentals, information graphics, and storytelling.
My past roles required wearing many hats like that of an art director, mentor, critic, collaborator, and I continue to carry those instincts into every project I take on now.
Skills
My skillset stretches across brand identity, editorial and information design, visual storytelling, and writing, both short-form and long-form. I’ve written essays, scripts, and copy; designed logos, posters, books, and decks, and developed entire brand systems from scratch. I’m as comfortable discussing visual hierarchy as I am talking through character arcs. And I enjoy working with others. Especially when the goal is to build something with meaning and clarity.
Tools
I work primarily with Adobe Illustrator and Photoshop. But I do also know how to work with other design tools such as Figma and some of the newer AI-based tools like MidJourney.
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For video and motion, I use Premiere Pro and After Effects. But tools, to me, are just tools. They change, evolve, and improve. What matters is the thinking behind the work, and the discipline to shape it with care.
Contact
Email - fullnamesri@gmail.com
Tel - +91 9447 60 6200