Same client, same rules. I’m still not allowed to name the brand, so here’s another round of me tiptoeing around it like it’s a legal minefield.

What I can say is that this one is a lud-doo (I know it's wrong). Yes, the traditional winter one, made with edible gum, ghee and a generous handful of nuts.

The design approach: take something deeply traditional and reinforce the warmth. Unlike the proteen bars, the lud-doo doubles down on the heritage and nostalgia,

Anyway, if you work for the unnamed brand, this is still a coincidence. Any resemblance to an actual product is purely the result of my excellent memory, my design intuition, and a lifelong respect for lud-doos.