This was the 2022–23 annual report for The Live Love Laugh Foundation, designed during my time at MAD (Mad About Digital). I worked closely with the client and led a team of two junior designers and two copywriters from start to finish, right from conceptualising the theme and visual direction to the final print-ready document.

The challenge was to strike a balance between data, emotion, and design. We wanted the report to feel human and optimistic while staying rooted in the seriousness of the work LLL does in mental health. Every page was treated as a storytelling opportunity, with thoughtful layouts, calm visual tones, and clarity-driven infographics.