As a Senior Graphic Designer at Mad About Digital, a digital agency, I designed social media content for brands across fintech, food, mobility and lifestyle, including Razorpay, Licious, Tata Soulfull, UnCrave, GoodLife, Oben and Yulu, among many others.

I was tasked with translating each brand’s voice into posts that work in a fast-moving feed, while staying consistent with its identity. The result is a body of campaign, festive and everyday content, designed to stop the scroll and to stay recognisably on-brand. This work reflects an ability to switch between very different brands without losing craft or clarity.