YoMax TV is a YouTube channel celebrating storytelling across languages, genres, and formats, with a strong focus on short-form content.

I was tasked with creating a bold, adaptable brand identity that reflects the platform’s dynamic nature and creative spirit. The result is a vibrant logo system, a flexible secondary color palette built on expressive gradients, and brand elements designed to evolve with the channel’s future content. This identity embraces energy, versatility, and the joy of narrative in all its forms.