This project was for a client whose name I absolutely cannot type here because they specifically told me not to upload this work online. So obviously, I’m not going to write out the name of the bar. Or the brand. Or, you know… any searchable terms that might lead them here.

What I can say is that it’s a high-proteen bar. Comes in multiple flavors. Rhymes with Setter Stars. Uses weigh proteen (you know what I mean). It's marketed as clean, functional fuel for fitness-loving folks with busy lives and high snack standards.

The design approach: minimal, bold, and clean. Something that would stand out on a shelf but still feel trustworthy and modern. Lots of typographic hierarchy, and a vibrant palette that separates it from its competitors.

Anyway, if you’re reading this and happen to work for the unnamed brand, please know this is just a coincidence and any resemblance to actual products is purely the result of my amazing memory and design intuition.