This was a pitch we put together at MAD (Mad About Digital) for Swiggy Dineout’s social media. I was part of the team right from the ideation stage and suggested the core idea we eventually built the pitch on. That what really drives people to dine out isn’t just the food but the vibe. The mood, the lighting, the company, the Insta-worthiness. All of it.

That insight shaped everything from the content strategy to the visual direction. We leaned into atmosphere-heavy storytelling, aesthetics-first content, and relatable moodboards for every kind of diner. I collaborated with a larger team across copy, design, and strategy and was involved in developing the overall look and feel, key slides, and visual concepts.

This upload includes only the work I directly contributed to. Some creatives and slides have been left out.